trinity-devel@lists.pearsoncomputing.net

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Month: March 2016

Re: [trinity-devel] Re: Re: TDE new logo proposal??

From: Lisi Reisz <lisi.reisz@...>
Date: Wed, 9 Mar 2016 11:03:28 +0000
On Wednesday 09 March 2016 10:36:37 deloptes wrote:
> Lisi Reisz wrote:
> > Yes.  I personally know of people to whom this applies.  There are bound
> > to be others whom I do not know.
>
> Lisi, I am curios to know why a logo change would impact someones
> perception of the desktop, given s/he already uses it?
> I really do not understand your and Felixs logic. Perhaps me and Thomas,
> coming from the German speaking world think different, but I can not change
> the way we think and make conclusions.

The logo alone obviously would not.  But a logo is symbolic - as has been 
seen.  If a logo doesn't matter, why all the fuss??
>
> In one point you are right. This is Timothys decision. A decision that
> should be made from marketing point of view.

Only if Tim wants to market.  The assumption all along is that we want the 
number of users to grow.  Tim told me that for the moment he doesn't.  Of 
course, that moment may be over and Tim may now want the numbers of users to 
grow, perhaps exponentially.    But there are things we need to do before the 
numbers grow that are much more fundamental than a logo.

> As of an example I would give a car facelifting. The manufacturer does not
> change the mechanics, but the look and feel to attract more customers.
> In my opinion this is compareable to what we discuss here. In terms of logo
> and the same example - there are car manufacturers that produce their own
> models under different brand/logo (Smart, Dacia etc).

Yes, and manufacturers sometimes get that badly wrong.  And sometimes drive 
old customers away in the quest for new, without gaining the new.

A non-manufacturing example:  BBC Radio 4 decided that it needed to grow its 
user base to attract more young people.  It brought in a great number of 
changes.  It did not attract the young, but it drove many of its current 
listeners away.  To this day it has not recovered although it tried hard to 
retrace its steps.

> I did not expect this discussion would be so long - very interesting and
> amusing to me.

Yes - it is interesting that people seem to care more about the appearance 
than the software function.  Now, what was it TDE is meant to be about? :-/

Lisi
> regards
>
>
>
>
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